Palace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard’s online product descriptions. Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:

• TRENDSETTER
• DON’T THINK SO MATE
• YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP
• WITH YOUR EYES CLOSED
• COVERED IN GLUE

Collected here for the first time and printed as they appear online – a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace’s archive.

• Size: 240 × 165 mm (9 1/2 × 6 1/2 in)
• Pages: 320 pp
• Illustrations: 100 illustrations